When Seth Godin writes
“It's not marketing when everything goes right on the flight to Chicago. It's marketing when your people don't respond after losing the guitar that got checked.
It's not marketing when I use your product as intended. It's marketing when my friend and I are talking about how the thing we bought from you changed us.
It's not marketing when the smiling waitress appears with the soup. It's marketing when we hear two waiters muttering to each other behind the serving station”
....he’s speaking the language of Tony Hsieh (yes I know, unpronounceable) – founder and CEO of Zappos.com, an online shoe sales business situated in Las Vegas NV.
If you want to know the secret behind Zappos success, (acquired by Amazon last year for $1.2bn) – check out this excellent summary, (from the hand of the man himself)
(Incidentally, the Zappos management team will remain intact and the company will continue to operate as a wholly-owned subsidiary with headquarters in Vegas)
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